A New Chapter for FairyLoot

Our original fairy has been at the heart of FairyLoot from the very beginning. She carried us through our early days, through new genres, exciting milestones, and helped us shape what special edition books look like today. She represents where we started, and she will always be part of our story.

As we looked ahead, we asked ourselves how we could evolve that symbol while keeping the magic and spirit of the original fairy.

In folklore and art, butterflies are closely linked to fairies. They symbolise transformation, imagination, and magical flight. It felt like a natural evolution, one that honours our beginnings while reflecting how much FairyLoot has grown.

If you look closely, you might notice that butterflies have been part of FairyLoot for years, woven into our box designs, hidden in website details, and fluttering through our displays at book festivals and events. In many ways, this symbol has quietly lived in our world all along.

While our look is changing, what matters most isn’t. Our love of books, our excitement over beautiful details, and the care we pour into every edition for our community remain at the heart of everything we do.

We’re always dreaming up ways to make FairyLoot even more magical, from refining our editions to improving your experience behind the scenes, and we can’t wait to keep growing alongside you.

This is just the beginning of our next chapter, and we’re so grateful to have you with us.

With love,

The FairyLoot Team